C.J. Hayden's best-selling book is packed with road-tested tools and strategies to help you design an effective marketing plan, boost your enthusiasm for sales and marketing, and begin to dramatically increase your client base in just 28 days. Using C.J.'s reader-friendly cookbook approach, straightforward tips, and specific techniques, you will: Break out of "analysis paralysis" and determine exactly what you need to do first -- and every step of the way Find out what really works to market professional services... and what doesn't Overcome the fear, resistance, and procrastination that block effective action Learn the sales and marketing secrets of 50 different experts, from Debbie Allen to Zig Ziglar Create a customized, affordable, reusable, and realistic marketing plan