WomenCo.

Welcome to the New WomenCo.!

Well, here it is: The brand-new WomenCo.! We’ve been hinting at it for a while and finally, we’ve rolled it out.

Our team worked hard on the re-launch of the website and we hope you’ll be as happy with the results as we are. We wanted the site to reflect the audience we’re targeting: smart, career-driven women with a plethora of interests and needs.

Our new look, logo & slogan

Our new tagline – “Networking for the career-minded woman” – reflects exactly the kind of member we’ve attracted and want to continue to attract. It also supplants the old tagline – “Having it all” – which suggested that women can’t normally have it all. We know better!

The new slogan comes accompanied by an all-new logo. The pink flower-like symbol is also a female gender sign, and we think it’s as aesthetically appealing and unique as it is empowering. Kind of like you.

Finally, you’ll see we’ve switched from a black-and-pink design to a cleaner, easier-to-read white skin that’s highlighted by the blue and pink we’ve used in our new logo. We know some of you liked the black-and-pink but this less cluttered design will allow us to implement some new features down the line that we would not have been able to dream up otherwise.

New content & discussion forums

One of the biggest changes we’ve started to institute and will continue evolving is a clear and authentic “voice” for WomenCo. As a result, we’ve signed on a number of new columnists who will be writing on everything from balancing family and work to finding that first new job. You can read their bios here.

(If you’re interested in adding your own voice to WomenCo.’s chorus, please read this to get you started. We’re always looking for great writers.)

In addition to personal essays, stories, and advice penned by our columnists, we’ll continue to provide you with top-notch career advancement content and the latest news of interest to women in the workplace.

We have also divided our content into the major groups that use WomenCo. We now have a place for First Job Seekers, Career Changers, Working Moms, Self-Employed Women, Going Back to School, and Going Back to Work. Join the respective groups, check out the articles, make friends, and soon these communities will reflect who you are!

Further, our discussion forums have been redesigned so that you can better format your writing, quote others, add smiley faces, and other fun things. Go chat, debate, and talk with other WomenCo. members in the new forums today!

What’s not changing

But don’t worry. Not everything is changing!

Our members write to us and tell us how “cozy” WomenCo. is compared to other social networking sites out there, and we reply: We like it, too.

WomenCo. will continue to be a community where members can closely interact with each other and help one another advance in their careers and life. That’s a promise.

I’m new to the WomenCo. team, but am excited about making this the most vibrant online community for women professionals. As a career-driven woman myself, I want this site to reflect what successful and aspirational women I know are like. This is going to be a fun ride.

Feedback

I look forward to hearing what you have to say about all this. You can always add me to your WomenCo. network and send me a personal message that way. Or you can also e-mail me.

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