WomenCo.

Move Over, Men

Are women are naturally better sales professionals than men? What are the differences between the sales techniques of men and women?

Both men and women tend to believe that women are more trustworthy. People believe that women lie less, are more responsible and are more honest at work.

Pick up your jaw from the floor. If you think I’m spouting my own opinions and making this stuff up, think again. You’ll find a number of studies and surveys discussed and credited which re-iterate this basic position.

If you’re getting your education from the latest episode of Desperate Housewives, I can comprehend your confusion regarding what women bring to the table in the new-media marketplace.

Women’s Nature Exposed

Let’s take a moment to expose the truth about women’s natural strengths. Once cultivated and encouraged, women have the opportunity to unapologetically claim their fair share of the marketplace.

Women spent so much time trying to be like men in recent decades that they forgot about all the advantages of being a woman.

If we take a look at Web 2.0 and the new-media marketplace, we can see how women find this type of sales and marketing much more comfortable than the tricks and tactics of the previous century.

Trust is the key factor in making sales. Whether it’s an online or offline sale, if the buyer doesn’t feel he or she can trust the person selling the product or service, there won’t be a sale.

New-media marketing is built on relationships. And you can’t have a long-lasting, successful relationship without trust.

No matter what level the relationship is at, trust and rapport are key elements in sales and marketing, and can bring any relationship to the next level.

The Female Web 2.0 Advantage

Here are two fronts where women have a natural advantage with Web 2.0 and marketing with new media:
- Women are naturally considered more trustworthy, so obtaining a list of contacts to start the relationship-building process will be a snap.
- Rapport building requires skills in influence, persuasion and seduction. From the dawn of time, women have been seducing men, so they’re already experienced in the art of seduction. These skills just need to be transferred and used in a professional manner.

Men, don’t worry. For those of you reading this, there’s still hope. So you’ve fallen behind – that’s never stopped you before, right? For centuries, men have been pursuing women; they are used to being told “no.” Men have learned to use the law of averages in their pursuit of what they want. If one woman says no, the next woman may say yes. So they continue to pursue and pursue until they find what they want. Men have learned to take rejection in stride – a skill that women could benefit from.

Well, it’s the same thing with customers and clients. Keep studying how a woman naturally gravitates toward helping people, and you’ll quickly be able to emulate her success.

Get a male/female partnership in your business, and you’ll have an even greater advantage by applying each person’s natural skills to the appropriate task needed.

Deborah Cole Micek, an international speaker and certified trainer in persuasion and Self Influence, is president ofRPM Success Group Inc., a business coaching company.

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